Question, Experiment and Innovation Will Follow

My Twitter feed this week has been full of reports of new social media tools for marketing and PR pros, like Pinterest and Highlight. Along with requisite hype comes the cynicism. Are these new tools just another bright shiny thing that will be hot for a few weeks, only to be eclipsed by the next […]

“We Are a Good Company” is Not an Effective News Release Headline

If you’re writing a news release or blog posting or newsletter article, it’s easy and very tempting to make yourself or your organization the star of the show. And it’s the exact opposite of what you should do if you want to get a journalist, blogger or, in these days of direct-to-consumer publishing, your potential […]

Pocket Guide to the Public Relations Professional

The public relations industry is vast and complex, employing some 60,000 people and bringing in a fee income of nearly $9 billion in 2010, according to The Holmes Report 2011 Global Rankings. It’s also perceived as a little, well, fluffy. Usually the first budget to be cut in a crunch, public relations deparments suffer more […]