Public relations as aikido

In martial arts, aikido stands out for its emphasis on leveraging opposing forces, not just for defense but also to protect the attacker from harm. Its practice demands flexibility, a calm mind, endurance and compassion. It is the opposite of a stand your ground and shoot someone mentality – it is a defense that allows […]

Dinosaurs, bottles and cans

No one in North Hollywood collects cans and bottles with more style and whimsy than this man. My Spanglish was good enough to get a shy smile and permission to snap his photo in my apartment building garage, but not enough to get the story behind the diorama featuring Jesus, dinosaurs and ponies on his […]

Streamline bloated writing

Add a powerful punch to your writing by using as few words as you can to express your thoughts. Readers’ attention spans are getting shorter and shorter, so concise writing is key to keeping their eyes on the page or screen. I’m as guilty of wordy writing as anyone. Here’s a bloated paragraph I wrote: […]