PR

Public relations as aikido

In martial arts, aikido stands out for its emphasis on leveraging opposing forces, not just for defense but also to protect the attacker from harm. Its practice demands flexibility, a calm mind, endurance and compassion. It is the opposite of a stand your ground and shoot someone mentality – it …

PR

Question, Experiment and Innovation Will Follow

My Twitter feed this week has been full of reports of new social media tools for marketing and PR pros, like Pinterest and Highlight. Along with requisite hype comes the cynicism. Are these new tools just another bright shiny thing that will be hot for a few weeks, only to …

PR

“We Are a Good Company” is Not an Effective News Release Headline

If you’re writing a news release or blog posting or newsletter article, it’s easy and very tempting to make yourself or your organization the star of the show. And it’s the exact opposite of what you should do if you want to get a journalist, blogger or, in these days …

PR

Pocket Guide to the Public Relations Professional

The public relations industry is vast and complex, employing some 60,000 people and bringing in a fee income of nearly $9 billion in 2010, according to The Holmes Report 2011 Global Rankings. It’s also perceived as a little, well, fluffy. Usually the first budget to be cut in a crunch, …

PR

Crazy unusable stock photos

In my job as a publications manager, I spend a fair amount of time looking for stock photos to use in brochures, reports, web sites and presentations. It’s not always the most creative endeavor — usually I’m just looking for a fresh take on people in business attire talking, someone …

PR
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Book Review: Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte

Nancy Duarte doesn’t hate Powerpoint. She just hates what some of us do with it. Her book, Resonate, is designed to break us out of “read along with me” mentality prevalent in many informational and factual presentations today. You know the kind – each slide has a title and three …

PR

How to write a media advisory easy as pie

Whether you’re promoting a pie-eating contest, a press conference on the courthouse steps or a perfume product launch, a media advisory is a great tool for inviting the media, particularly television and radio. I think of media advisories as shorthand press releases – a means for delivering the who, what, …

PR

Writing a news release that works

Despite widespread reports of its demise at the hands of social media, the news release is not just alive, but relevant. Its basic format continues to be an important way to distribute content to both online and traditional media.   The same principles that scored publicity for “Mad Men” still …