Blog
Personal
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Eating an elephant

Years ago, overwhelmed by a divorce, pending move and a stressful job, I was venting to my parents about my crushing workload. When I paused the monologue to take a breath, my dad asked, “Do you know how to eat an elephant?” My teenage years were over, but I still …

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Personal

Olympian Goals for the Rest of Us

Grace and power. The Olympic athletes participating in the Summer Olympics in London make the breaststroke and somersaults look effortless, the only giveaway that they’ve pushed their bodies to the extreme is the winner’s heavy breathing in post-event interviews. Two days of watching swimming, gymnastics and synchronized diving and I’m …

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Personal
2

The Myth of Multitasking

Selective hearing is not just the affliction of teenagers avoiding parental summons. Turns out the human brain is wired to tune in to just one sound at a time, according to UCSF researchers who published their findings in Nature last week.  Some little grey cells right behind our ear actually …

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PR

Question, Experiment and Innovation Will Follow

My Twitter feed this week has been full of reports of new social media tools for marketing and PR pros, like Pinterest and Highlight. Along with requisite hype comes the cynicism. Are these new tools just another bright shiny thing that will be hot for a few weeks, only to …

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PR

“We Are a Good Company” is Not an Effective News Release Headline

If you’re writing a news release or blog posting or newsletter article, it’s easy and very tempting to make yourself or your organization the star of the show. And it’s the exact opposite of what you should do if you want to get a journalist, blogger or, in these days …

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PR

Pocket Guide to the Public Relations Professional

The public relations industry is vast and complex, employing some 60,000 people and bringing in a fee income of nearly $9 billion in 2010, according to The Holmes Report 2011 Global Rankings. It’s also perceived as a little, well, fluffy. Usually the first budget to be cut in a crunch, …

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Personal
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Famous people with dachshunds

Dachshunds always make me smile. If their wiggly walk, big personality and sausage shape don’t draw enough attention, then most doxies will bark loudly to get it. The national dog of Germany, the dachshund (literally “badger dog”) is the smallest dog bred for hunting. They are tenacious and brave, with …

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Writing
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How to Get Your News Out There

News releases are a great way to promote your organization, your event, your book or your product. But writing it is only half the work. The second half is distribution. In the old days, we used to create media mailing lists and actually snail mail or fax releases to reporters, …

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Writing

RIP Book Publishing

The big book publishing houses have set the rules since 1947, according to Dan Poynter, but those days are over. Poynter is a self-publishing guru who has been his own writer, editor, publisher, distributer and marketer since 1969, and what is most impressive about him is the way he has …

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PR

Crazy unusable stock photos

In my job as a publications manager, I spend a fair amount of time looking for stock photos to use in brochures, reports, web sites and presentations. It’s not always the most creative endeavor — usually I’m just looking for a fresh take on people in business attire talking, someone …

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