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Writing a news release that works

Writing a news release that works

Despite widespread reports of its demise at the hands of social media, the news release is not just alive, but relevant. Its basic format continues to be an important way to distribute content to both online and traditional media.   The same principles that scored...
Get past write fright to the first draft

Get past write fright to the first draft

Write fright, or fear of the blank page, is hard to overcome. The white page on the computer screen seems naked, and my attempts at sentence fragments, much less paragraphs, offer it as much cover as a fig leaf. Maybe I should use a larger font. Try double spacing.  ...
Funny Writing Has Attitude that Binds

Funny Writing Has Attitude that Binds

Like a stand-up comedian, a writer who wants to make a reader laugh out loud uses attitude combined with observation.  Usually, this means departing from the norms of polite conversation or objective writing, and incorporating feelings, opinions and (mis)perceptions...
Fall is best time to plant in SoCal

Fall is best time to plant in SoCal

Department stores are decked out for Christmas, and the turkey cooking hotlines have operators waiting to assist you with Thanksgiving dinner questions, and I’m thinking about spring. No, I’m not a scrooge looking to get the holidays over as quickly as...
Happy birthday, Johnny Marr!

Happy birthday, Johnny Marr!

He created the haunting, swampy guitar sound that made the Smiths’ How Soon Is Now? the perfect anthem for all my teenage angst. Happy 47th birthday to our generation’s signature guitarist.