by Lynn Lipinski | Feb 15, 2012 | Writing
News releases are a great way to promote your organization, your event, your book or your product. But writing it is only half the work. The second half is distribution. In the old days, we used to create media mailing lists and actually snail mail or fax releases...
by Lynn Lipinski | Jan 31, 2012 | Writing
The big book publishing houses have set the rules since 1947, according to Dan Poynter, but those days are over. Poynter is a self-publishing guru who has been his own writer, editor, publisher, distributer and marketer since 1969, and what is most impressive about...
by Lynn Lipinski | Nov 14, 2011 | PR, Writing
Nancy Duarte doesn’t hate Powerpoint. She just hates what some of us do with it. Her book, Resonate, is designed to break us out of “read along with me” mentality prevalent in many informational and factual presentations today. You know the kind – each slide has a...
by Lynn Lipinski | Mar 24, 2011 | Writing
Remember being 14? If you need a comic refresher on the drama, pressure, self-doubt, bullying, fear and hormones, “Skippy Dies” is a great place to start. Irish author Paul Murray writes beautifully, humorously and sympathetically about the inner lives of...
by Lynn Lipinski | Dec 9, 2010 | Writing
Write fright, or fear of the blank page, is hard to overcome. The white page on the computer screen seems naked, and my attempts at sentence fragments, much less paragraphs, offer it as much cover as a fig leaf. Maybe I should use a larger font. Try double spacing. ...
by Lynn Lipinski | Nov 19, 2010 | Fiction, Writing
Like a stand-up comedian, a writer who wants to make a reader laugh out loud uses attitude combined with observation. Usually, this means departing from the norms of polite conversation or objective writing, and incorporating feelings, opinions and (mis)perceptions...
