by Lynn Lipinski | Jan 31, 2011 | PR
Whether you’re promoting a pie-eating contest, a press conference on the courthouse steps or a perfume product launch, a media advisory is a great tool for inviting the media, particularly television and radio. I think of media advisories as shorthand press releases –...
by Lynn Lipinski | Dec 30, 2010 | PR
Despite widespread reports of its demise at the hands of social media, the news release is not just alive, but relevant. Its basic format continues to be an important way to distribute content to both online and traditional media. The same principles that scored...
