by Lynn Lipinski | Mar 21, 2012 | PR
My Twitter feed this week has been full of reports of new social media tools for marketing and PR pros, like Pinterest and Highlight. Along with requisite hype comes the cynicism. Are these new tools just another bright shiny thing that will be hot for a few weeks,...
by Lynn Lipinski | Dec 30, 2010 | PR
Despite widespread reports of its demise at the hands of social media, the news release is not just alive, but relevant. Its basic format continues to be an important way to distribute content to both online and traditional media. The same principles that scored...
