by Lynn Lipinski | Aug 16, 2012 | Personal
Years ago, overwhelmed by a divorce, pending move and a stressful job, I was venting to my parents about my crushing workload. When I paused the monologue to take a breath, my dad asked, “Do you know how to eat an elephant?” My teenage years were over, but...
by Lynn Lipinski | Aug 2, 2012 | Personal
Grace and power. The Olympic athletes participating in the Summer Olympics in London make the breaststroke and somersaults look effortless, the only giveaway that they’ve pushed their bodies to the extreme is the winner’s heavy breathing in post-event...
by Lynn Lipinski | Apr 26, 2012 | Personal
Selective hearing is not just the affliction of teenagers avoiding parental summons. Turns out the human brain is wired to tune in to just one sound at a time, according to UCSF researchers who published their findings in Nature last week. Some little grey cells...
by Lynn Lipinski | Mar 21, 2012 | PR
My Twitter feed this week has been full of reports of new social media tools for marketing and PR pros, like Pinterest and Highlight. Along with requisite hype comes the cynicism. Are these new tools just another bright shiny thing that will be hot for a few weeks,...
by Lynn Lipinski | Mar 13, 2012 | PR
If you’re writing a news release or blog posting or newsletter article, it’s easy and very tempting to make yourself or your organization the star of the show. And it’s the exact opposite of what you should do if you want to get a journalist, blogger...
