by Lynn Lipinski | Mar 21, 2012 | PR
My Twitter feed this week has been full of reports of new social media tools for marketing and PR pros, like Pinterest and Highlight. Along with requisite hype comes the cynicism. Are these new tools just another bright shiny thing that will be hot for a few weeks,...
by Lynn Lipinski | Mar 13, 2012 | PR
If you’re writing a news release or blog posting or newsletter article, it’s easy and very tempting to make yourself or your organization the star of the show. And it’s the exact opposite of what you should do if you want to get a journalist, blogger...
by Lynn Lipinski | Mar 8, 2012 | PR
The public relations industry is vast and complex, employing some 60,000 people and bringing in a fee income of nearly $9 billion in 2010, according to The Holmes Report 2011 Global Rankings. It’s also perceived as a little, well, fluffy. Usually the first...
by Lynn Lipinski | Feb 28, 2012 | Personal
Dachshunds always make me smile. If their wiggly walk, big personality and sausage shape don’t draw enough attention, then most doxies will bark loudly to get it. The national dog of Germany, the dachshund (literally “badger dog”) is the smallest dog...
by Lynn Lipinski | Feb 15, 2012 | Writing
News releases are a great way to promote your organization, your event, your book or your product. But writing it is only half the work. The second half is distribution. In the old days, we used to create media mailing lists and actually snail mail or fax releases...
