by Lynn Lipinski | Jan 31, 2012 | Writing
The big book publishing houses have set the rules since 1947, according to Dan Poynter, but those days are over. Poynter is a self-publishing guru who has been his own writer, editor, publisher, distributer and marketer since 1969, and what is most impressive about...
by Lynn Lipinski | Jan 16, 2012 | PR
In my job as a publications manager, I spend a fair amount of time looking for stock photos to use in brochures, reports, web sites and presentations. It’s not always the most creative endeavor — usually I’m just looking for a fresh take on people in...
by Lynn Lipinski | Dec 8, 2011 | Personal
Words are powerful. A friend and mentor of mine is a smart, strategic communications pro who was one of the first in his family to go to college. He grew up poor, with parents who didn’t speak English well. When I asked him once about how he got from East LA to...
by Lynn Lipinski | Nov 25, 2011 | Personal
I love shopping. Plenty of family members and friends can attest to my love for the mall. Neiman Marcus to Wal-Mart, I love it all. But after four housebound days watching hundreds of commercials touting Black Friday sales using crazy-eyed, emotionally over-stimulated...
by Lynn Lipinski | Nov 14, 2011 | PR, Writing
Nancy Duarte doesn’t hate Powerpoint. She just hates what some of us do with it. Her book, Resonate, is designed to break us out of “read along with me” mentality prevalent in many informational and factual presentations today. You know the kind – each slide has a...
