by Lynn Lipinski | Mar 8, 2012 | PR
The public relations industry is vast and complex, employing some 60,000 people and bringing in a fee income of nearly $9 billion in 2010, according to The Holmes Report 2011 Global Rankings. It’s also perceived as a little, well, fluffy. Usually the first...
by Lynn Lipinski | Feb 28, 2012 | Personal
Dachshunds always make me smile. If their wiggly walk, big personality and sausage shape don’t draw enough attention, then most doxies will bark loudly to get it. The national dog of Germany, the dachshund (literally “badger dog”) is the smallest dog...
by Lynn Lipinski | Feb 15, 2012 | Writing
News releases are a great way to promote your organization, your event, your book or your product. But writing it is only half the work. The second half is distribution. In the old days, we used to create media mailing lists and actually snail mail or fax releases...
by Lynn Lipinski | Jan 31, 2012 | Writing
The big book publishing houses have set the rules since 1947, according to Dan Poynter, but those days are over. Poynter is a self-publishing guru who has been his own writer, editor, publisher, distributer and marketer since 1969, and what is most impressive about...
by Lynn Lipinski | Jan 16, 2012 | PR
In my job as a publications manager, I spend a fair amount of time looking for stock photos to use in brochures, reports, web sites and presentations. It’s not always the most creative endeavor — usually I’m just looking for a fresh take on people in...
