by Lynn Lipinski | Jan 31, 2011 | PR
Whether you’re promoting a pie-eating contest, a press conference on the courthouse steps or a perfume product launch, a media advisory is a great tool for inviting the media, particularly television and radio. I think of media advisories as shorthand press releases –...
by Lynn Lipinski | Jan 26, 2011 | Essays and Features, Oklahoma, Personal
It was the opposite of an Oklahoma land rush in Picher this week, as giant yellow CATs started knocking down abandoned homes and businesses in this town scarred by eight decades of mineral mining. Most of the town, including its multiple piles of discarded rock,...
by Lynn Lipinski | Dec 30, 2010 | PR
Despite widespread reports of its demise at the hands of social media, the news release is not just alive, but relevant. Its basic format continues to be an important way to distribute content to both online and traditional media. The same principles that scored...
by Lynn Lipinski | Dec 9, 2010 | Writing
Write fright, or fear of the blank page, is hard to overcome. The white page on the computer screen seems naked, and my attempts at sentence fragments, much less paragraphs, offer it as much cover as a fig leaf. Maybe I should use a larger font. Try double spacing. ...
by Lynn Lipinski | Nov 19, 2010 | Fiction, Writing
Like a stand-up comedian, a writer who wants to make a reader laugh out loud uses attitude combined with observation. Usually, this means departing from the norms of polite conversation or objective writing, and incorporating feelings, opinions and (mis)perceptions...
