by Lynn Lipinski | Sep 25, 2013 | PR
In martial arts, aikido stands out for its emphasis on leveraging opposing forces, not just for defense but also to protect the attacker from harm. Its practice demands flexibility, a calm mind, endurance and compassion. It is the opposite of a stand your ground and...
by Lynn Lipinski | Mar 21, 2012 | PR
My Twitter feed this week has been full of reports of new social media tools for marketing and PR pros, like Pinterest and Highlight. Along with requisite hype comes the cynicism. Are these new tools just another bright shiny thing that will be hot for a few weeks,...
by Lynn Lipinski | Mar 13, 2012 | PR
If you’re writing a news release or blog posting or newsletter article, it’s easy and very tempting to make yourself or your organization the star of the show. And it’s the exact opposite of what you should do if you want to get a journalist, blogger...
by Lynn Lipinski | Feb 15, 2012 | Writing
News releases are a great way to promote your organization, your event, your book or your product. But writing it is only half the work. The second half is distribution. In the old days, we used to create media mailing lists and actually snail mail or fax releases...
